Ian & SnowGroup: The First 90 Days

Ian & SnowGroup:
The First 90 Days

Ian & SnowGroup:
The First 90 Days

These are just a few sharp, scrappy ideas I’d put in play if I were in the seat tomorrow. Of course I’ll also be ready to dive into your existing roadmap, help move open threads forward, and execute fast on what matters most.

First 30 Days

Audit the CRM + Prioritize the Investor Universe

What: Review, segment, enrich, and prioritize contacts

How: Use HubSpot, Clay, and dashboards

Why: To tailor messaging and convert faster

Identify and Reach High-Fit Prospects

What: Engage on ski podcasts, LinkedIn, Substacks

How: Target HNWIs, founders, angels by interest group

Why: Build trust by showing up in their world

Days 31–60

Build Investor Enablement Stack

What: Weekly reviews, objections doc, Looms, Notion updates

How: Package traction into reusable assets

Why: To scale trust and de-risk investment

Launch Community Raise (If Aligned)

What: Test with FrontFundr/Wefunder, launch referrals

How: Build soft circle, reward early supporters

Why: To add social proof and close warm leads

Days 61–90

Drive the Raise to Close

What: Countdown, fireside chat, thank-you previews

How: Use urgency + emotion to convert warm leads

Why: Because capital closes on momentum

Prepare for GTM and Brand Expansion

What: Draft GTM plan, define brand voice, hire plan

How: Get the team aligned pre-raise close

Why: To hit the ground running

Praxism.

B2B SaaS Marketing | Linkedin | hello@praxism.ca
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