Marketing misfiring but you’re not sure why?
Marketing misfiring but you’re not sure why?
Marketing misfiring but you’re not sure why?
Here's the good news: you don't need a rebrand, you just need a reset.
Here's the better news: you've come to the right place.
Praxism diagnoses what's actually preventing growth and fixes the marketing pieces you need fixed—strategy, execution, or both
Take a breath, you don't need a rebrand, you just need a reset.
Here's the better news: you've come to the right place.
Praxism diagnoses what's actually preventing growth and fixes the marketing pieces you need fixed—strategy, execution, or both
Here's the good news: you don't need a rebrand, you just need a reset.
Here's the better news: you've come to the right place.
Praxism diagnoses what's actually preventing growth and fixes the marketing pieces you need fixed—strategy, execution, or both
Two different problems. Two focused solutions.
Some teams need strategic clarity. Others need execution support. Most consultants force everyone through the same process. We meet you where you actually are.
Praxism(a)
Praxism(a)
STRATEGY + SYSTEMS
STRATEGY + SYSTEMS
When your strategy is stuck in a Google doc.
We diagnose what's broken in your revenue engine, design GTM systems that fit your stage, and deliver positioning and campaigns your team can actually execute.
When your strategy is stuck in a Google doc.
We diagnose what's broken in your revenue engine, design GTM systems that fit your stage, and deliver positioning and campaigns your team can actually execute.
Praxism(b)
Praxism(b)
EXECUTION + SUPPORT
Execution without baggage
Execution without baggage
When your strategy is clear, but your workback is empty
You know what needs doing—you just need hands to do it. Campaign management, content creation, MarTech implementation, demand generation that brings strategy to life.
When your strategy is clear, but your workback is empty
You know what needs doing—you just need hands to do it. Campaign management, content creation, MarTech implementation, demand generation that brings strategy to life.
$100/hour. No retainers. →
the process
Praxism(a): Strategy + Systems
Praxism(a)
A structured approach to untangling what’s not working, so you can move forward with clarity.
the Process
praxism(a) Process
Diagnose
Diagnose
Diagnose
Map your revenue engine from positioning to pipeline. Interview customers. Identify the friction points actually stalling growth, not just symptoms.
Map your revenue engine from positioning to pipeline. Interview customers. Identify the friction points actually stalling growth, not just symptoms.
Map your revenue engine from positioning to pipeline. Interview customers. Identify the friction points actually stalling growth, not just symptoms.
Design
Design
Design
Build adaptive GTM aligned to your business stage. Clear positioning, smarter campaigns, simplified MarTech. Strategy your team can actually execute.
Build adaptive GTM aligned to your business stage. Clear positioning, smarter campaigns, simplified MarTech. Strategy your team can actually execute.
Build adaptive GTM aligned to your business stage. Clear positioning, smarter campaigns, simplified MarTech. Strategy your team can actually execute.
Deliver
Deliver
Deliver
Start with quick wins, layer in deeper systems. You get working assets, team enablement, and momentum—not just a deck that lives in Notion.
Start with quick wins, layer in deeper systems. You get working assets, team enablement, and momentum—not just a deck that lives in Notion.
Start with quick wins, layer in deeper systems. You get working assets, team enablement, and momentum—not just a deck that lives in Notion.
praxism(a) Process
the process
Praxism(b): Execution + Support
Praxism(b)
When the strategy’s solid but the work’s not moving, we step in to get it shipped.
the Process
praxism(B) Process
Engage
We plug into your stack, your team, and your tools—fast. Scoped, seamless, zero onboarding drama.
Execute
Campaigns. Content. Systems. Build what matters, skip what doesn’t, and move at startup speed.
Exit
We wrap clean. You get working assets, documented workflows, and no strings attached.
praxism(B) Process
the process
Praxism(b): Execution + Support
Praxism(b)
When the strategy’s solid but the work’s not moving, we step in to get it shipped.
the Process
praxism(B) Process
Engage
We plug into your stack, your team, and your tools—fast. Scoped, seamless, zero onboarding drama.
Execute
Campaigns. Content. Systems. Build what matters, skip what doesn’t, and move at startup speed.
Exit
We wrap clean. You get working assets, documented workflows, and no strings attached.
praxism(B) Process
the process
Praxism(b): Execution + Support
Praxism(b)
When the strategy’s solid but the work’s not moving, we step in to get it shipped.
the Process
praxism(B) Process
Engage
We plug into your stack, your team, and your tools—fast. Scoped, seamless, zero onboarding drama.
Execute
Campaigns. Content. Systems. Build what matters, skip what doesn’t, and move at startup speed.
Exit
We wrap clean. You get working assets, documented workflows, and no strings attached.
praxism(B) Process
Hello.
I’m Ian. I've spent 15+ years inside B2B SaaS—building marketing engines from scratch, scaling teams, and repositioning startups into acquisitions.
I started Praxism because I got tired of watching good teams burn budget on vague strategy, duct-tape execution, or consultants who over-promise and under-deliver.
Praxism is a nod to Praxis, which is the point where theory meets practice. The “m” is for marketing. Praxism, therefore, defines what I do: bridge the gap between strategy and execution.
Sometimes you need clarity. Sometimes you need execution.
Most of the time, you need both, just not at the same time.
Hello. I'm Ian.
Hello.
I'm Ian.
I’m Ian. I've spent 15+ years fixing broken SaaS go-to-markets. I’ve repositioned platforms, rebuilt funnels, and helped teams stop pretending busy is the same as effective.
That’s what led me to start Praxism. It’s built on Praxis—the point where theory meets action. Some teams need help figuring out what’s wrong and designing a smarter strategy. Others just need a hand getting the work over the line. That’s why Praxism has two tracks:
Praxism(a): What’s Actually Broken
Figure out where the problem is—positioning, funnel, tech stack. Then build a plan that actually works for your stage and goals. No recycled playbooks.
Praxism(b): Just Execute
Already know what needs doing? I’ll build it. Campaigns, content, tech implementation—whatever’s on your list. No strategy tax, just execution.
Your choice. Your timeline. Your results.
I've spent 15+ years inside B2B SaaS—building marketing engines from scratch, scaling teams, and repositioning startups into acquisitions.
I started Praxism because I got tired of watching good teams burn budget on vague strategy, duct-tape execution, or consultants who over-promise and under-deliver.
Praxism is a nod to Praxis, which is the point where theory meets practice. The “m” is for marketing. Praxism summarizes what we do: bridge the gap between strategy and execution.
Sometimes you need clarity. Sometimes you need execution.
Most of the time you need both, just not at the same time.
I've spent 15+ years inside B2B SaaS—building marketing engines from scratch, scaling teams, and repositioning startups into acquisitions.
I started Praxism because I got tired of watching good teams burn budget on vague strategy, duct-tape execution, or consultants who over-promise and under-deliver.
Praxism is a nod to Praxis, which is the point where theory meets practice. The “m” is for marketing. Praxism summarizes what we do: bridge the gap between strategy and execution.
Sometimes you need clarity. Sometimes you need execution. Most of the time, you need both, just not at the same time.
Praxism is not for everyone. But it's perfect for you if…
Praxism is not for everyone. But it's perfect for you if…
Praxism is not for everyone. But it's perfect for you if…
…your marketing stack is stitched together, your strategy’s stuck in a Slack thread, and everything "kind of" works, but barely. You're ready for structure, not Band-Aids.
…your marketing stack is stitched together, your strategy’s stuck in a Slack thread, and everything "kind of" works, but barely. You're ready for structure, not Band-Aids.
You’ve outgrown duct-tape marketing
You’ve outgrown duct-tape marketing
Your stack is stitched together with Zapier, spreadsheets, and crossed fingers. It works—but barely. You’re ready for structure, systems, and support that scale with you.
Your stack is stitched together with Zapier, spreadsheets, and crossed fingers. It works—but barely. You’re ready for structure, systems, and support that scale with you.
Your story doesn’t match your impact
Your story doesn’t match your impact
You’ve built something great—but your messaging is muddy, or your campaigns don’t convert. You don’t need fluff. You need positioning that sells the vision and execution that brings it to life.
You’ve built something great—but your messaging is muddy, or your campaigns don’t convert. You don’t need fluff. You need positioning that sells the vision and execution that brings it to life.
More traffic won’t fix your funnel.
More traffic won’t fix your funnel.
You’re not trying to 10x traffic—you’re trying to close better deals, faster. You want a strategy that’s focused, measurable, and built to scale.
You’re not trying to 10x traffic—you’re trying to close better deals, faster. You want a strategy that’s focused, measurable, and built to scale.
Got questions?
Got questions?
Got questions?
Cool. I've got answers.
Cool. I've got answers.
What makes Praxism different from hiring a fractional CMO or agency?
I'm not here to run your marketing team or build a bloated strategy doc. This is short-term, high-impact work built to diagnose, fix, and transfer knowledge. You keep control—I help you move smarter and faster.
What makes Praxism different from hiring a fractional CMO or agency?
I'm not here to run your marketing team or build a bloated strategy doc. This is short-term, high-impact work built to diagnose, fix, and transfer knowledge. You keep control—I help you move smarter and faster.
What makes Praxism different from hiring a fractional CMO or agency?
I'm not here to run your marketing team or build a bloated strategy doc. This is short-term, high-impact work built to diagnose, fix, and transfer knowledge. You keep control—I help you move smarter and faster.
Can I work with Praxism even if I already have a Head of Marketing?
Can I work with Praxism even if I already have a Head of Marketing?
Can I work with Praxism even if I already have a Head of Marketing?
Do you help implement the strategy after you build it?
Do you help implement the strategy after you build it?
Do you help implement the strategy after you build it?
Is this only for early-stage companies?
Is this only for early-stage companies?
Is this only for early-stage companies?
How much does an engagement cost?
How much does an engagement cost?
How much does an engagement cost?
How long do engagements typically take?
How long do engagements typically take?
How long do engagements typically take?
What if I'm not sure whether I need strategy or execution help?
What if I'm not sure whether I need strategy or execution help?
What if I'm not sure whether I need strategy or execution help?
Not sure where to start?
Start here.
One short form.
One honest conversation.
Zero fluff.
You bring the chaos.
I’ll bring the clarity.
One short form.
One honest conversation.
Zero fluff.
Not sure where to start?
Start here.
One short form. One honest conversation. Zero fluff.